About us
ABOUT US
Empowering communities for a brighter future
At Pawsitivity, we envision a world where kindness, innovation, and empowerment come together to create lasting change. Our journey began with a simple yet powerful idea—protecting stray animals from road accidents while uplifting underprivileged women through meaningful employment.
We pioneered QR-enabled reflective collars to make stray animals visible at night and provide crucial identification, ensuring their safety and well-being. But our impact extends beyond animals—by training and employing women to craft these life-saving collars, we empower them with financial independence and a sense of purpose.
Every collar we place is a step toward a safer world. With over 20 lakh animals protected and thousands of accidents prevented, our mission is proof that small actions can create a big impact. Through collaborations with NGOs, businesses, and compassionate individuals, we work towards a future where no stray is left unprotected, and no woman is left without an opportunity.
Explore New Initiatives
Our commitment doesn’t stop here. We are constantly innovating and expanding our reach with new initiatives that bring animal welfare, social empowerment, and sustainability together. From large-scale collaring drives to corporate social responsibility (CSR) partnerships and awareness campaigns, we strive to build a more compassionate world—one initiative at a time.
Join us in making a difference. Together, we can turn empathy into action and build a future where every life counts.
Transforming lives of under previledge wowen by giving them sustainable income
Meet our dedicated team
Passionate advocates for environmental change
Rimjhim Shende
Founder
As our founder and chief visionary, Tony is passionate about developing sustainable solutions and creating a better future for all.
Tushar Shende
Co-Founder
Michael is a problem-solver who thrives on challenges. With his years of experience in the software industry, he has helped us achieve our goals and become a leader in sustainability. Michael is one of our top minds.
Pooja Batani
Sales Officer
John is a dedicated leader who loves what he does. He mentors our team and works tirelessly to build a better future for all.
Devshree Gupta
Chief Operations Officer
Iris Lee, CFO, brings her international experience and financial expertise to drive our success and take us to the next level.